The tender concerns selection of an implementing body for a promotion programme under regulation (EU) 1144/2014 wth the working title “European Quality Pork – From Denmark.” The objective is to enhance the competitiveness of the European Union agricultural sector by increasing the awareness of European pork in Japan. Key themes in the programme will be food safety, quality and sustainability. The programme will promote both conventional and organic products.

The programme is scheduled for a three-year deployment from January 2027 to December 2029. The proposal must include a budget for an estimated contract value of EUR 620,000 per year, total EUR 1,860,000 for the three-year programme period.

The candidate is expected to propose a strategy which considers inclusion of the work packages listed below. While it is expected that the contents for each work package is adequately described, submission of a finalized visual concept is not a requirement. Applicant should bear in mind, however, that the proposal must demonstrate ability to design and implement a strategy which will support the campaign objectives.

This brief does not include actions scheduled to be executed by the proposing organisation (coordination, study tours, seminars and training workshops), evaluation (subject to separate tender and audit. Correspondingly, the estimated contract value excludes actions not included in the tender.