Creative Communications

Open/public
Start date: 02-02-2017 - 00:00
End date: 19-02-2017 - 23:59

Welcome to this commercial dialogue about Creative Communication services and related goods including managing the brand, designing digital products including both printing & production services, conceptualization, developing and implementing websites and applications for mobile devices for the UNFCCC.

We would like to thank you for your participation in the commercial dialogue. Your feedback is much appreciated! The purpose of the dialogue is to show potential examples of previous requirements of the UNFCCC secretariat which would be used in the RFP solicitation document. The UNFCCC would like to gain insights into whether service providers understand what is presented in the examples and whether they believe it can allow them to provide a proposal. Please note that this forum is not intended for transmission of individual proposals or bids.

We have organized the dialogue in focus areas. Questions on each of the focus areas can be accessed on the left side of the screen. Please respond to these questions and participate in the dialogue by submitting comments, information or further questions related to each focus area.

Background:

The secretariat is seeking to identify a qualified contractor(s) who can deliver a wide range of creative communication services and related goods including managing the brand, designing digital products including both printing & production services, conceptualizing, developing and implementing websites and applications for mobile devices under a framework agreement(s).

The support delivered to UNFCCC is to be on an international level to supplement existing skills and resources. The vendor needs to be committed to delivering services to UNFCCC on an ongoing and as-needed basis.

Types of Services and Goods 

The provision of services and goods cover the following areas, but are not limited to:

 (a) Digital COmmunications

- Design and development of websites, microsites and applications.

- Digital communications and digital/creative materials: campaign; graphics, videos, banners, visuals, animations, interactive infographics, design, social media postcards, motion graphics;

- Digital solutions covering technical execution across multiple devices and platforms, such as websites and social media channels;

- Digital toolkit, photo and video content, promotional items and other kinds of designs/still visual arts upon request for all digital platforms.

Pre-press Design and Layout

- Design and development of illustrations, infographics, charts and logos for books, brochures, posters, calendars and other visibility materials;

- Pre-press files for print- and web-versions of the designed materials for publications and other communication products, such as:

      * Reports, brochures, books, handbooks, leaflets, questionnaires (including with tables, charts, photographs);

      * Posters, certificates, invitations;

      * Folders, box design, packaging containers;

      * Roll-up banners, stationary, displays;

      * Any other visuals and promotional material (e.g. calendars, pins, games, mugs, textiles) as requested;

      * Supervision of printing process by closely liaising with printer to ensure high quality of the printed products.

Brand Development

- Consolidation of the secretariat's design and redefinition of corporate identity;

- Brand development for the secrtariat;

- Development of branding guidelines for the redefined corporate identity;

- Development of strategy and implementation for internal and external roll-out of the refined identity.

Printing and Production

- Printing

      * Publications, books, booklets, brochures, annual reports, leaflets, flyers, posters, calendars, certificates, invittations, folders, photos, infographics.

- Production

      * Banners, roll-up banners, back-drops, promotional items, packaging containers, stationary, displays, other event related structures.

- Design and development of websites, microsites and applications;

- Digital communications and digital/creative materials: campaign, graphics, videos, banners, visuals, animations, interactive infographics, design, social media postcards, motion graphics;

- Digital solutions covering technical execution across multiple devices and platforms, such as websites and social media channels;

- Digital toolkit, photo and video content, promotional items and other kinds of designs/still visual arts upon request for all digital platforms. 

1. Februar 2017 - James Pringle, United Nations FCCC
Questions
Examples
Suppliers understanding

What additional information do you require to ensure correct understanding of the examples provided?

1. Februar 2017 - James Pringle, United Nations FCCC
Questions
Examples
Previous requirements

Examples provided are previous requirements of the UNFCCC and which has been completed and performed by the UNFCCC's former contractor for these services.

Can other suppliers still provide a financial proposal based on these given examples that would allow them to be competitive with a previous contrator who has already completed that work?

What other suggestions to you propose that may make it fair? 

1. Februar 2017 - James Pringle, United Nations FCCC
Questions
Pricing Structure
Clarifications

From your experience, can you highlight any issues with specific examples provided that would require further information to allow suppliers to provide their cost for the work?

What is the usual pricing methodolgy for the services described in the attached examples? 

3. Februar 2017 - James Pringle, United Nations FCCC
Questions
Terms of Reference
Requirement definition

Is the scope of the needed services clear? 

3. Februar 2017 - James Pringle, United Nations FCCC
Questions
Terms of Reference
Requirement definition

Is there anything missing that you feel should be also covered?

8. Februar 2017 - Hans Møller-Sørensen, United Nations FCCC
Questions
Terms of Reference
How do you understand "Creativity"?

The title of this exercise is "Creative Communications" - what is your understanding of "creativity" in your market context? How would you define creativity?

9. Februar 2017 - Hans Møller-Sørensen, United Nations FCCC
Questions
Evaluation criteria
Printing and production

In terms of printing and production, what would specifically distinguish outstanding quality? What would a superior print solution look like? In general, what would be fair to use as criteria for this category of services?