Creative Concept, Content Development, Graphic Designing, Printing & Logistics
Rouge is an integrated communication service provider specialized in creative concept, design and implementation of large-scale social and behaviour change communication, and advocacy campaigns. Over the past 22 years, Rouge has been among the most trusted and quality focused communication partner for multilateral agencies and the Government of India.
•We have an excellent industry standing with a diverse client base across India.
•We have been consistently appreciated for our innovative development communication concepts.
•Our creative excellence in designing brand identity for high profile campaigns have generated meaningful impact.
•Our conceptual clarity on communication for human development goals have enabled us to strategically support organizations on complex messaging needs across diverse audience.
•We have evolved to organically support cross-cutting and multi-sectoral communication needs of development in health, nutrition, immunization campaigns, HIV/AIDS, education, child protection, WASH, environment etc.
•Our creative suite includes few of the most crucial events in the development milestones of India.
Rouge’s creative studio has earned a reputation during the last 22 years for its commitment to deliver high quality communication services in challenging work contexts.
Branding: We have created brands and sub-brands for social marketing, point of sale and other promotional elements such as signage, wall paintings, posters, banners, flyers etc.
•Campaign experience: We have created and executed campaigns on Measles & Rubella, MAA, UP State Nutrition Mission, Polio eradication - SWITCH from tOPV to bOPV, diarrhea treatment and control; and promoted increase in oral rehydration therapy among local health providers and pharmacies.
•Event experience: We have created a complete event experiences with a suite of collaterals that ensure that attendees retain more of the central theme. Our comprehensive suite of creative services includes, but is not limited to: logo design for the event; event brochures, folders and leaflets; event information packs; direct mail; event posters; coffee table books; hoardings; standees; neon lit panels with messaging; backdrops; pen drives to disseminate data to all attendees; and event declarations in any language at the end of the event.
•Multi-media and audio-video presentations: We have produced multi-media products, including presentations, which have special effects and animation. Launch of ‘MAA Programme’, ‘Measles & Rubella Campaign’, ‘5 Saal 7 Baar’ Campaign on Routine Immunization are some of the recent well known Audio-Video presentations from ROUGE. Some presentations for UNICEF include ‘Facts for Life’ and ‘C4D Programme Results’. Recent presentations are ‘India’s Triumph over Polio’ and ‘Taking the Polio Legacy Forward’. We have access to recording studio facilities and have completed many audio visuals with music.
•Publications: We have provided 360 communication solutions for flagship publications of agencies and international events including managing research, process documentation and content development. We have designed and printed coffee table books, indicator atlases, guidelines, reports, fact sheets, briefing and policy papers, booklets, brochures, newsletters and so on.
•Toolkits: Our toolkits draw from studies of many development practitioners. They have concrete steps that navigate different stages of understanding, so essential for training manuals in particular. We have produced toolkits which include training modules, games, roadmaps, facilitator’s guidebooks, participant manuals, operational guidelines, and diarrhea treatment and prevention. We have in the context of WASH designed communication tools for improving child health by reducing the incidence of diarrheal diseases in children under five by promoting simple and effective solutions, working in the areas of hand washing with soap, purification of drinking water and oral rehydration salts (ORS) therapy.
•Social Media: We have created infographics and thematic designs that have generated the buzz in social media campaigns associated with crucial development milestones in India