[T] "Tekst fra ordregiver:"
Welcome to this commercial dialogue about Brand Design of Corporate Building and Spaces for the UNFCCC.
We would like to thank you for your participation in the commercial dialogue. Your feedback is much appreciated! The purpose of the dialogue is to explain the requirements of the UNFCCC secretariat and to gain insights on market practices. Please note that this forum is not intended for transmission of individual proposals or bids.
We have organized the dialogue in focus areas. Questions on each of the focus areas can be accessed on the left side of the screen. Please respond to these questions and participate in the dialogue by submitting comments, information or further questions related to each focus area.
The secretariat is seeking a branding concept for its main building structures and open spaces, indoors and outdoors. The ultimate objective is to further strengthen the secretariat’s and UNBonn’s corporate identity by conveying to anyone approaching the building and present in the building a strong sense that this is a United Nations building and home to the UNFCCC secretariat:
- To strengthen the brand recognition for UNBonn and UNFCCC staff, conference participants, visitors and the general public;
- To develop a holistic brand concept for the headquarters building structure, open spaces and conference areas inside the AAH; outside on the UN Campus; in the WCCB during UNFCCC events; and on main access routes to the UN Campus;
- To develop a design structure that would accommodate standard corporate identity elements, with a variable visual identity in various use and media, and be able to convey thematic messages when needed (slogans, messages).